Resume

MARKETING MANAGEMENT

Lead Generation    ·    Marketing Automation    ·    Closed Loop Marketing

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Results-driven, multifaceted marketer with extensive senior-level experience in B2B and B2C marketing automation and development, brand management, strategic marketing, sales development, market trend analysis and campaign formulation. Proven success at creating and accelerating revenue growth, cultivating and developing new business, and obtaining optimal efficiency and productivity in competitive market segments. Strong team leader with a track record of utilizing cutting-edge e-marketing methodologies and coordinating effectively with a wide range of sources to achieve objectives. Relationship builder and able negotiator, successfully presenting and selling strategic Web-based marketing initiatives to executive-level decision makers and clients. 

Core Competencies

·     Marketing Management

·     Campaign Development

·      Account Management

·      Internet Marketing

·      Market Identification

·      Project Management

·      Marketing Automation

·      Lead Scoring

·      Lead Nurturing

Like to see my experience, professional history, and references? Please contact me directly

Education:
Texas A&M University – Galveston, TX


Military Service:
US Navy - 5 year - E-6

Technical Proficiencies:

Ominture, SILVERPOP, DoubleClick, Google Analytics, MARKETO, SALESFORCE.COM, ELOQUA

Content copyright . Melissa Davies. All rights reserved.